DK Brands

Privacy Policy


Our website and its webpages (our website) are operated by DKB Household UK Limited, whose Registered Offices at Bridge House, Eelmoor Road, Farnborough, Hampshire, GU14 7UE. VAT number: 886266965.
DKB Household UK Limited is a registered Data Controller under the terms of the Data Protection Act 1998, details of DKB Household UK Limited’s notification to the regulator for data protection, may be found in the Information Commissioner’s Office Public Register of Data Controllers at under registration number Z7073486.
DKB Household UK Limited, its group companies which constitute the Diethelm Keller Group (the Group) and its partners are jointly referred to in this Policy as “we”, “us” or “our”. A list of our Group companies and partners can be obtained by contacting
For the purposes of this policy (Privacy Policy), you as contracting party and possible (other) user/end-user are jointly referred to in this Privacy Policy as “you” or “your”.
The aim of this Privacy Policy is to set out the purposes for which, and the manner in which, we may collect and use personal information that we may obtain about you. By either registering as a user of any services provided by us on our website and/or by using our website generally, you consent and agree to us using your personal information as set out in this Privacy Policy.
We ask that you read this Privacy Policy carefully as it contains important information about what to expect when we collect personal information about you and how we will use your personal data.
Your use of our website is also governed by DKB Household UK Limited’s Website T&Cs, Cookies Policy (as set out below in this Privacy Policy) and Terms of Website Use. Please ensure you have read and understood these policies in addition to this Privacy Policy.


1. Use of Personal Information

1.1 If/When you register as a customer and/or use our website:
a. you may/or may not be asked to provide certain information such as your contact details and card details.  We do not store credit card details nor do we share customer details with any 3rd parties;
b. we may gather other information about your use of our website, including through cookies (see section 4 below).
1.2 We may use information that you provide to us or that is obtained by us to:
a. register you with our website and to manage any account you hold with us;
b. administer our website services;
c. fulfil our agreement with you and to process your purchases and obtain payment;
d. analyse and profile your purchasing preferences (for example market, customer and product analysis) to enable us to:
(i) provide you with a personalised browsing experience when using the website; and
(ii) review, develop and improve the products and services which we offer and to enable us to provide and other customers with relevant information through our marketing programme(s);
e. make decisions about you using computerised or automated technology, for example automatically selecting products and/or services which we think will interest you or from the information we have; and
f. keep you informed of such products and services (including products and services of our Group and our partners (as applicable)) including special offers, discounts, competitions and so on which we consider may be of interest to you by email.
1.3 For details on how to ask to be removed from our mailing list(s), please refer to sections 7-9 of this Privacy Policy.
1.4 We may store and process information about your use of our website on our own information technology systems or on systems owned by third parties that may store and process your information on our behalf.

2. Crime Prevention

In order to protect our customers and us from fraud and theft, we may pass on information that we obtain from making identity checks and other information in our customer records, including how you conduct your account, to other companies within the our Group and to financial and other organisations involved in fraud prevention and detection, to use in the same way. Without limitation to the foregoing we may disclose any information and data relating to you to the police or any regulatory or government authority in response to any request including requests in connection with the investigation of any suspected illegal activities.

3. Disclosure of Your Information

3.1 We may give information about you to the following companies and organisations who may use it for the same purposes as set out above:
a. to other companies in our Group (but only where they are located in the EEA);
b. to employees and agents of DKB Household UK Limited located within the EEA and other approved third parties to administer any accounts, products and services provided to you by DKB Household UK Limited now or in the future;
c. to anyone to whom we transfer our rights and duties under our agreement with you;
d. in the context of a group re-organisation, insolvency or in the event of the sale or transfer of our shares or business assets;
e. if we have a duty pursuant to the law to do so or if the law allows us to do so; and/or
f. through third party cookies, GTA and GA (see 4.4 table) your gender, age and interests may be collected in association with a Gmail account.

4. Cookies

4.1 New technologies are emerging on the Internet that help us to deliver customised visitor experiences.  In particular, there is a technology called “cookies” which may be used by us to provide with, for example, customised information from our website. By agreeing to this Privacy Policy you consent to the use of cookies by us as described in this Privacy Policy.
4.2 A cookie is an element of data that a website can send to your browser, which may then be stored on your system.  Cookies allow us to distinguish users of our website, to better understand who has seen which pages and advertisements, how frequently particular pages are visited and the most popular areas of our website. Non personal information such as browser type, operating system and domain names, may be collected during visitors’ use of our website and this information may be used by us to measure the number of visitors to the website.
What types of Cookies do we use?
4.3 We use cookies and similar tools across our websites to improve its performance and enhance your user experience.
a. First party cookies: We set these cookies and they can only be read by us.
b. Persistent cookies: We use persistent cookies which will be saved on your computer for a fixed period (usually 1 year or longer). They won’t be deleted when the browser is closed. We use persistent cookies to recognise your device for more than one browsing session.
c. Session cookies: We use session cookies which are only stored temporarily during a browsing session and will be deleted from your device when the browser is closed.
4.4 Depending on the type of cookies we use, cookies also allow us to make our website in a more user-friendly manner.  For example, our website may also use cookies to make sure you do not see the same content repeatedly and/or to deliver content specific to your interests. Details and functions of the cookies used on our website are set out in the following table:

Cookie Name Purpose
ShoppingCartSession This is a session type cookie that controls the entire session of user to the site
_pcod This is a persistent type cookie that helps in maintaining the cart items on next visit to the site
_pcud This is a persistent type cookie that maintains the user session
opc-payment-method-id This is a session type cookie that maintains the payment method (if selected by user while checking out)
opc-shipping-method-id This is a session type cookie that maintain the shipping method (if selected by user while checking out)
opc-shipping-method-name This is a session type cookie that maintain the shipping method name to be displayed on checkout reviews page
opc-shipping-method-price This is a session type cookie that maintain the shipping price to be displayed on checkout reviews page
_dc_gtm_UA-XXXXXX-1 This is a third party persistent type cookie that is used for Google Tag Manager
_ga This is a third party persistent type cookie that is used for Google Analytics
_gat_UA-XXXXXX-1 This is a third party persistent type cookie that is used for Google Analytics

Disabling Cookies

4.5  If you wish, you can usually adjust your browser so that your computer does not accept cookies:
a. Go to the heading “Manage Cookies” and click onto the option you prefer (for example either stopping cookies being installed or simply notifying you of the cookies);
b. From the list provided, click onto the programme which your computer uses; if this is not shown on the list, click on the “help” heading on the bar at the top of this page, search for information on “cookies” − an explanation of how to delete cookies will appear, then follow the instructions.
4.6 Alternatively, you can adjust your browser to tell you when a website tries to put a cookie on your computer.
4.7 How you adjust your browser to stop it accepting cookies or to notify you of the cookies, will depend on the type of internet browser programme that your computer uses. You can follow the appropriate instructions for your specific browser type by clicking onto this link (please note that this link will open a new window and will lead to an external website and that we are not responsible for the content of external websites).
Your Consent to Cookies
4.8 By agreeing to this Privacy Policy you consent to the use of cookies by us as described in this Privacy Policy. If you wish to find out more about cookies, please click on this link (but please remember that we are not responsible for external websites).
4.9 Please remember, cookies do not contain confidential information such as your home address, telephone number or credit card details. We do not exchange cookies with any third party websites or external data suppliers. If you do choose to disable cookies, you may find that certain sections of our website do not work properly.


5. IP Address

Your browser also generates other information, including which language our website is displayed in, and your Internet Protocol address (IP address).  An IP address is a set of numbers which is assigned to your computer during a browsing session whenever you log on to the Internet via your internet service provider or your network (if you access the Internet from, for example, a computer at work).  Your IP address is automatically logged by our servers and used to collect traffic data about visitors to our website. We also use your IP address to help diagnose problems with our server, and to administer our website.  We do not use your IP address to identify you personally.


6. Security

We will treat all of your information in strict confidence and we will endeavor to take all reasonable steps to keep your personal information secure once it has been transferred to our systems.  However, the internet is not a secure medium and we cannot guarantee the security of any data you disclose online. You accept the inherent security risks of providing information and dealing online over the Internet and will not hold us responsible for any breach of security unless this is due to our negligence or wilful default.

7. General

7.1 You have the right to know what personal data (as defined in the Data Protection Act 1998) that we keep about you, upon receipt of a written request to the address below and payment of a fee of £10.  You also have the right to have any information we hold about you corrected if it is incorrect- if you are concerned that any of the information we hold on you may be incorrect, and you are unable to change it yourself as described below, please contact us at the address set out below.
7.2 Please be aware that our website may link to other websites which may be accessed through our website. We are not responsible for the data policies or procedures or the content of these linked websites.

8. How can I get my name removed from the DKB Household UK Limited mailing list(s)?

8.1 If you want to be removed from our mailing list(s), please send an email to with the word ‘remove’ in the subject line and the email address that you wish to be removed within the email. If you agree to us providing you with marketing information, you can always opt out at a later date

9. How do I change any details stored on the website?

9.1 If for any reason you are unsure about the personal and account information we are holding in your name, please contact us. We will happily review your file and update the records if required. You can call, email and/or write to us in accordance with our Contact Us page.

10. Contact Us

If you have any questions/comments about our Privacy Policy, you can email us at and/or request to correspond with our Customer Services Manager in accordance with our Contact Us page.

11. Changes to Policy

We keep our Privacy Policy under regular review. We may amend and update this policy from time to time. Any changes in the future will be posted on this page. This Privacy Policy was last updated on 25 March 2015.